NBA star Jonathan Isaac creates anti-woke brand UNITUS
“True Greatness”
NBA star Jonathan Isaac created a new apparel brand that celebrates faith, freedom, and American values amidst the growing woke ideology plaguing the United States.
His mentor, Pastor Durone E. Hepburn, inspired creating a values-based sports and apparel company and suggested UNITUS (pronounced as unite-tus).
Choose your values—choose you brand!
Jonathan designed the sneaker and eventually expanded his ideas into an entire sports and apparel collection. American patriots and those who value conservative Christian values can buy according to their morals—and stand out to make a strong statement.
Why UNITUS?
UNITUS, derived from Latin, translates to “united.” Isaac’s version is true unity in American values, Christian morals, and patriotism. The Bible says Christians should be set-apart, and he took that first step when he stood his ground against all odds.
Isaac’s debut collection includes hoodies, shirts, and rubber shoes. The primary color theme revolves around the captivating shade of teal, representing the brand’s essence with its flagship tagline, “True Greatness.”
Refused to kneel for the National Anthem
Jonathan Isaac, an Orlando Magic forward and ordained Christian minister, gained attention in 2020 for not kneeling during the National Anthem alongside his teammates who supported the Marxist-Atheist Black Lives Matter movement.
As a Christian black athlete, he chose to stand during the National Anthem at an Orlando vs. Brooklyn Nets game, showing his respect for the anthem as an American athlete. The rest of his team took a knee, which is anti-American and unpatriotic.
After the incident, Isaac became a bestselling author, attracting praise and criticism. Growing up in the Bronx, NY, he acquired tenacity and integrity from his parents.
Grappling with anxiety in the past, he found solace in his faith, which bestowed upon him the courage to stand firm in his convictions, even when they diverged from the prevailing perspectives within the BLM movement and NBA culture.
